When Alkali Media’s “CrudeBox” was submitted to Apple for inclusion in the AppStore, it got rejected. The selection of rude sounds it makes — click an icon to make it fart, sneeze, belch, “wet fart,” ans so on — was “offensive.”

So they just resubmitted it with a different name and bright, colorful graphics, and it was approved.

… we received word that once again Crudebox was too obscene and offensive for the iTunes App Store. After moving past the inevitable feeling of frustration towards Apple, we decided to poke some fun at Apple’s app approval team. What if we were to submit the same sounds as before, except this time around we make the app look extra flamboyant and change the name to the ironically appropriate, Prudebox?

Eight days later we would received an e-mail from Apple stating that our recently submitted application, Prudebox, has passed the approval process and is now ready for sale.

This is perhaps why Apple has to black-box its Appstore process: because it would be simply be heaped with ridicule if people saw the specifics of each approval.

Crudebox Renamed PrudeBox, Goes All the Way on the Third Try [Alkali via CrunchGear]